Building a Simplified LMS at Weduka

Role:

Product Manager

Responsibilities:

Product Discovery, Product Design, Product Management, Go-To-Market

Context:

Weduka had a robust product, but it didn’t cater to small businesses seeking simpler, faster-to-implement solutions.

The problem

The existing LMS module from the platform was too complex for small businesses.

How we indentified

Market research and interviews with smaller organizations.

Discoveries

  • A simpler, faster-to-implement product would attract a new customer segment;

  • smaller organizations dont need a robust product;

  • We could use a simplified LMS internally as our knowledge base.

Action / Solution

I identified the market opportunity and led the development of a simplified LMS, validating user needs through interviews and prototypes. I prioritized essential features and designed a lean go-to-market strategy.

Result

Expansion into a new market segment and validating a new revenue stream for the company.

Learnings

Sometimes, less is more — focusing on core features can drive faster adoption.