Internal Communication and Culture Revamp

Context

During the final phase of my rotation program, the company struggled with internal communication, low engagement, cultural misalignment, and hiring people with poor cultural fit.The problem

Problem

Slow evaluation of customer suggestions, delaying product improvements

How we indentified

Surveys, team feedback, and analysis of hiring patterns.

Discoveries

• Employees felt disconnected;

• The hiring process overlooked cultural fit;

• Important communication were not seen by the workforce.

Action / Solution

I helped create a dedicated internal communication squad, applying product methodologies to solve these issues. We conducted surveys, benchmarked best practices, built personas and employee journeys, and iterated solutions until we crafted an effective communication model.

Result

The new communication framework improved employee engagement, strengthened company culture, and aligned recruitment processes, boosting team cohesion and long-term retention.

Learnings

Treating internal issues like product challenges (with discovery, research, and iteration) leads to sustainable solutions.